Charles McDonald started his career with Theo Cowan in 1978. He then founded Judy Tarlo Associates with Judy Tarlo, before establishing Stone Hallinan McDonald in 1986, in partnership with Connie Stone and Tim Hallinan, handling film accounts and IBM’s European-wide T.V. sponsorship drive. He formed McDonald & Rutter in January 1994 with Jonathan Rutter, specialising in all aspects of film-orientated PR work – production, international, corporate and UK distribution – as well as television and theatre work. McDonald & Rutter was incorporated into Premier PR in April 2006. From November 2008 Charles McDonald has operated as a freelance consultant, representing clients such as Picturehouse Cinemas/Entertainment Corniche Pictures, Prix Lux/European Parliament, BBC Films, Europa Cinemas and the European Film Awards as well as maintaining strong links with filmmakers such as Ken Loach, Lukas Moodysson, Lynne Ramsay, Wim Wenders, Mira Nair, Roger Michell and Jim Jarmusch.
Recent projects handled include The Selfish Giant, Le Week-end, Saving Mr. Banks, Catch Me Daddy, 20,000 Days On Earth, The Pervert's Guide to Ideology, Amour, The Spirit of '45, Frankenweenie, Black Swan, An Education, Pina, War Horse, We Need to Talk About Kevin, and The Imposter among others.

Charles has given talks on Film PR at the likes of the National Film & TV School, European Film College, Asia Europe Film Meetings. London International Film School and the Making Waves course at the Berlin Festival.

In partnership with Matthew Sanders and Manlin Sterner, Charles attends each of the major European Festivals – Berlin, Cannes and Venice. The team has considerable experience at these and other Festivals around Europe, co-ordinating international press for a wide variety of films across all the sections by established and emerging directors.  
Recent Berlin titles include:
Malgoska Szumowska's IN THE NAME OF, Kim Mordaunt's THE ROCKET, Wim Wenders' PINA, Roman Polanski's GHOST WRITER, Jacques Audiard’s DE BATTRE MON COEUR S’EST ARRETE, Joshua Marston's THE FORGIVENESS OF BLOOD, Michael Winterbottom’s ROAD TO GUANTANAMO, Nanni Moretti’s CAOS CALMO, Erick Zonca’s JULIA, Sally Potter’s RAGE and Barnaby Southcombe's I, ANNA.  
Cannes titles include Sofia Coppola's THE BLING RING, Jim Jarmusch's ONLY LOVERS LEFT ALIVE, Valeria Golino's MIELE, Ken Loach's THE ANGELS' SHARE, Walter Salles' ON THE ROAD, Lynne Ramsay's WE NEED TO TALK ABOUT KEVIN, Pedro Almodovar's THE SKIN I LIVE IN, Ken Loach’s LOOKING FOR ERIC, Justin Kurzel's SNOWTOWN and Sophie Fiennes' OVER YOUR CITIES GRASS WILL GROW.  
Among recent Venice titles are Errol Morris' THE UNKNOWN KNOWN, Xavier Dolan's TOM AT THE FARM, Lukas Moodysson's WE ARE THE BEST!, Mira Nair's THE RELUCTANT FUNDAMENTALIST, Olivier Assayas' APRES MAI, David Cronenberg's A DANGEROUS METHOD, Andrea Arnold's WUTHERING HEIGHTS, Sofia Coppola's SOMEWHERE, Tobias Lindholm's A HIJACKING and Casey Affleck's I'M STILL HERE.